Case Study 2: Social Media – International CCTV B2C Manufacturer and Distributor
The Brief
To establish the client across all leading social media channels from scratch. To build up bespoke audiences to each channel and deliver both sales encouraging and high engagement content. Drive sales through pay per click advertising
The Solution
Competitor
Audience mapping
Content Analysis
Using finding to create:
Idea mapping
Tone of voice
Design creatives
PPC creatives
Content Calendar
PPC Calendar
Results
In six months all organically the pages have a combined total following of over 5000 people all within the targeted location and demographics of UK homeowners and parents.
Average engagement per post over 50 likes — a well-established page with a highly engaged follower base.
Over 300+ direct attributed sales and counting for average CPC of 0.17p.