The Brief

In an extremely competitive SEO industry and an immediate need to boost sales, the client needed to have a physical presence on page one of Google. PPC was required to increase visibility, website traffic and ultimately enquiries. 

The Solution

In-depth UX, CRO and Competitor audit to determine weaknesses which would hinder the result of enquiries and to identify opportunities which would boost leads. 

Resolution of all findings including, but not limited to:

Lack of CTA’s 

Heavy hard to read content 

Lack of E.A.T

Low keyword optimisation

Low levels of images and video

Which lead to:

• Google Ads account creation
• Service campaign creation 
• Targeted and specific search term Adgroup creation
• Keyword research implemented
• Effective match type strategy 
• Location optimisation
• Remarketing integration 
• Conversion tracking correctly configured
• Ad extension optimisation 
• Negative keywords identified 
• Dynamic search ads created 
• Highly engaging Ads which beat the competition created. 

Results

Our partnership enabled this client to achieve:

• An average position of 1.4 across all services. 
• 450+ hot leads/enquiries and counting
• A 5% Conversion Rate 
• Invaluable split test data which has paved the way to significant UX updates