The Brief

Since launching a new website, the client came to me after a significant drop in traffic and enquires. Immediate action was needed to increase the number of inbound enquiries coming through to their website. 

The Solution

Full CRO audit was needed to;

Identify current USP’s 

Dissect the existing website to identify the problems 

Which identified;

A very lengthy and complicated quote request process

Lack of USP’s promoted across the website 

Weak or confusing CTA’s 

A weak menu navigation structure 

A time-consuming product filtering system

Which led to;

A complete redesign of the quote request booking system eliminating two unnecessary steps. A one-click quick quote button was added to make the process even faster. 

Home page update to include and promote core company USP’s across the website. 

CTA enhanced, strengthened and implemented correctly. 

Menu you navigation improved and simplified to be much more comfortable to navigate

Results

Since making these UX and CRO optimisation updates ‘add to quote clicks’ are now up 80% on the previous period. The newly introduced quick quote feature is now the most clicked KPI we measure. We have also seen a 20% increase in average session duration and a 10% decrease in bounce rate. Ultimately we have seen a 507% increase in enquires against the same period previously.  

Project Management – Case Study

PPC – Case Study